Leapfrog Brand SystemLeapfrog logo

Logo Dos and Donts

We don't ask for a lot. There are just simple dos and donts we have outlined here that will ensure our logo has maximum impact.

Leapfrog logo experience
The Leapfrog logo is extremely versatile. It works on all background and styles. Just notice how the greens and blacks don't interfere when placed against each other.

Prohibited Uses

Please refrain from using the logo as depicted in the examples below, even in the most extreme circumstances.

Illustrated example

Do not use the swoosh bigger than the wordmark

The heigh of the swoosh always equals to the height of the wordmark
dont
Illustrated example

Do not place the swoosh on the right hand side of the wordmark

The swoosh is always placed on the left hand side since our logo denotes a direction and must not be changed
dont
Illustrated example

Do not stretch or shrink the logo

Refer to the sizing guide for acceptable sizes
dont
Illustrated example

Do not change the font of the logo

The logo is always displayed in Tomato Grotesk font
dont
Illustrated example

Do not change the color of the swoosh

Except for black, gray and white colors
dont
Illustrated example

Do not rotate the logo in any direction

The logo is always horizontal and sits on a surface
dont