The Lookbook

Take a peek at our logo system in action in the lookbook. See how we apply the logo into various contexts and mediums.

The Swoosh mark is simple, yet memorable.

Fonts and icons — Fonts and icons are a part of the brand identity's personality. See how the font Tomato Grotesk and our line icons elevate the brand.

An effective brand grows beyond the digital space. Physical items like ID cards, totes and clothing line adorn the Leapfrog logo.

Websites, social media and playbooks — Back in the digital realm, see how the logo works as social media icon, on the website and digital downloads.