Leapfrog Brand SystemLeapfrog logo

Colors

Our color palette has been invigorated with richer tones to convey confidence and depth. The dominant shades of deep green and bold black symbolize growth and trust, while the accent colors drawn from the secondary palette adds a touch of creativity and energy. This color system encapsulates Leapfrog's evolution into a more assertive and lively entity.

The Leapfrog Color Palette

Primary Palette

The Primary Palette has been derived from Leapfrog's logo colors. It's simple, straightforward and accessible.

#038E43

Leapfrog

HEX #038E43
RGB 3, 142, 67
lf-color-primary-leapfrog
#111111

Abyss

HEX #111111
RGB 17, 17, 17
lf-color-primary-black
#333333

Obsidian

HEX #333333
RGB 51, 51, 51
lf-color-primary-gray
#D9D9D9

Ivory

HEX #D9D9D9
RGB 217, 217, 217
lf-color-primary-ivory
#FFFFFF

Pure White

HEX #FFFFFF
RGB 255, 255, 255
lf-color-primary-white

The Leapverse Palette

You can use any of the ten stops of the Leapfrog color.

#038E43

100

HEX #038E43 RGB 3, 142, 67lf-color-primary-leapfrog
#179B53

90

HEX #179B53 RGB 23, 155, 83lf-color-primary-leapfrog-90
#2AA764

80

HEX #2AA764 RGB 42, 167, 100lf-color-primary-leapfrog-80
#3EB474

70

HEX #3EB474 RGB 62, 180, 116lf-color-primary-leapfrog-70
#52C084

60

HEX #52C084 RGB 82, 192, 132lf-color-primary-leapfrog-60
#65CD95

50

HEX #65CD95 RGB 101, 205, 149lf-color-primary-leapfrog-50
#79D9A5

40

HEX #79D9A5 RGB 121, 217, 165lf-color-primary-leapfrog-40
#8DE6B5

30

HEX #8DE6B5 RGB 141, 230, 181lf-color-primary-leapfrog-30
#A0F2C6

20

HEX #A0F2C6 RGB 160, 242, 198lf-color-primary-leapfrog-20
#B4FFD6

10

HEX #B4FFD6 RGB 180, 255, 214lf-color-primary-leapfrog-10
#FFFFFF

0

HEX #FFFFFF RGB 255, 255, 255lf-color-primary-white

Secondary Palette

The Secondary Palette is more of an experience. There are no hard and fast rules. The only rule is good color contrast and accessibility.

#FCF6FF

Azure Whisper

HEX #FCF6FF
RGB 252, 246, 255
lf-color-secondary-azure
#FEFAF2

Merino

HEX #FEFAF2
RGB 254, 250, 242
lf-color-secondary-merino
#FFD700

Gilded Sunburst

HEX #FFD700
RGB 255, 215, 0
lf-color-secondary-sunburst
#B4FFD6

Minty Serenity

HEX #B4FFD6
RGB 180, 255, 214
lf-color-secondary-minty
#822EA0

Royal Amethyst

HEX #822EA0
RGB 130, 46, 160
lf-color-secondary-royal
#404040

Mahogany Noir

HEX #404040
RGB 64, 64, 64
lf-color-secondary-noir
#102B7B

Cerulean Dreams

HEX #102B7B
RGB 16, 43, 123
lf-color-secondary-blue
#D4F479

Pastel Meadows

HEX #D4F479
RGB 212, 244, 121
lf-color-secondary-meadow
#EA4C89

Blush Petal

HEX #EA4C89
RGB 234, 76, 137
lf-color-secondary-petal
#00DF66

Emerald Zephyr

HEX #00DF66
RGB 0, 223, 102
lf-color-secondary-emerald