Photography
Leapfrog's photography style is now more vibrant than ever. We have 450 odd people working with us an each one of them has a story to tell. Our greatest strength is our people and our photography guideline puts them front and center.
We do not have specific angle, composition, lighting or lens choice but as you scroll through the examples below, you will understand what we're going for.
Photography best practices
Always adhere to these specifications and guidelines when using photos on the Leapfrog website, social media or print collaterals.
Do show computers in context
Always show a person using a computer in context of work, either being used, or being held
Do use patterns to build rhythm
Use subtle patterns in your design to elevate the visual experience.
Do use neutral expressions
People must be depicted smiling a bit but not expressing any emotion too strongly
Do use humans in context of work
Always either show humans doing something that's related to the company and work
Do show animals in context
Always have the human in context when depicting animals
Do use sunny and bright environment
Always show cityscapes or spaces in bright sunlight. Use daytime photos wherever applicable
Do use formal wardrobe
Make sure people are wearing either formal or semi-casual wear
Do establish an optimistic tone
Always make sure the people are depicted as inviting, approachable and friendlyPhotography prohibited uses
Do not present the photos in the following manner. These will interfere with and degrade Leapfrog's brand image.
Do not show computer screens
Computer screens might display sensitive or personal information, or information protected by compliance or legal (eg. HIPAA)
Do not use meaningless graphics
Avoid using meaningless or abstract graphics that do not add value to the story (unless being used as a background image to present some information)
Do not use this type of stock illustrations
This illustration style is dated and too common and can be seen almost everywhere on the internet
Do not use off-the-shelf stocks
Do not use photos that show faces of people who are not employees of Leapfrog
Do not use animal photos
Animals are not in any way connected to the work we do. Refrain from using frogs or the likes
Do not use goofy photos
Informal photos, or people making facial expressions or hand gestures are not acceptable
Do not use non-human objects
Always use real human photos. Do not use stick figures, shapes or 3D art to depict humans
Do not show empty rooms and hallways
Always show humans working to prevent workplace look like ghost spaces that are lifeless
Do not use dramatic filters
Images must not be too dramatic in terms of color, saturation or post-processing edits
Do not use too much glamor
Avoid strong fashion, glamor or sex appeal, including t-shirts depicting violence, obscenity or gang signs